The Growth Roundtable
Better Moats (IP+)
Licensing
Licensing can be a key driver of growth if you own strong intellectual property. Many organizations only consider their intellectual capital in defensive terms. If you can see the benefit of building IP based licensing strategies to deliver new revenue streams, then licensing should be of interest. We understand in-licensing, out-licensing, and cross-licensing strategies in many contexts. Our unique Intellectual Capital Audits enable executive teams to better understand their investments in intangible assets. |