 | Mojo Ventures Accelerator Entrepreneurship from proof of concept to exit |
How We Think
Strategic thinking is generally about innovation or marketing choices. Peter Drucker, often considered the father of modern management theory, once put it this way: “Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation, all the rest are costs.” At Mojo Ventures, we have deep domain know-how in both innovation and marketing.
Strategic planning on the other hand, is about execution. Drucker, from a practical perspective also said: "anything that can't be scoped into a series of realistic actions, is probably a waste of time." At Mojo Ventures, the heart of our approach to coaching and venture development is actionable planning and flawless execution.
About Mojo Venture's Coaching
We solve three distinct types of problems through our active coaching approach. Technology development, product development, and market development all have their own unique problems. We shadow executives or key team members to develop their skills and practices. We do this with regular stand up meetings and a commitment to improve and where appropriate standardize work flows and responsibility centers.
Technology Development (innovation)
| Product Development (innovation & marketing)
| Market Development (marketing & sales)
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We provide personalized one on one mentoring and project management support. We also engage on a fractional basis on various executive management tasks. We try to teach discipling and strong project management skill sets to everyone we work with. Generally, we are known for making things things better, faster, and cheaper. Every venture is different but there are some common themes we tend to engage with. The following are some examples:
- Financial Reviews
- Data Rooms
- Intellectual Asset Portfolio Management Support
- Corporate Governance Review
- Human Capital Review (Team Building)
- Pitch decks
- Innovation management
- Competitive strategy
- Operational excellence
- Exit preparation
- Business valuation
- Fund raising
- Data rooms
- Investment due diligence
A typical engagement:
- Getting to know the client - in-person and zoom meetings
- Getting to know the team & identify strengths and weaknesses - in-person and zoom meetings
- Regular rhythm with team calls - 1 per month
- Regular rhythm with executives one on one - 1 per week
- Regular rhythm with client / business owner one on one - as required
- Mojo Ventures Network Introductions - as required
Our coaches facilitate many types of corporate conversations. For example, we are masters of all four P's of marketing (product, price, promotion, place). In sales, our team have experience scaling sales teams to seven and eight figure sales pipelines. In manufacturing the team includes experience with LEAN thinking and industrial engineering improving efficiency and dramatically decreasing costs.
